HOW TO WRITE MILLION-DOLLAR COPY
In this seminar you'll learn...
How to create head-turning leads that stop readers instantly and make them buy
To get to the point with simple, clear and concise words, sentences and paragraphs
How to hammer home benefits in print, Web, e-mail, TV, radio—every medium
How to avoid common copywriting errors that sink sales
And much more!
When you can use nothing more than a string of words created on a computer screen to promote an idea, offer a solution, make the sale--you see for yourself the magic of copywriting. No matter what kind of copywriting craftsperson, critic or fixer you are right now, you´ll benefit from this workshop. Why? Because you´ll discover simple writing tips you´ve never considered and discover the latest leading-edge copywriting techniques out there today--and how to apply them to everything from e-mail campaigns to Internet research. Take this opportunity now to create a little of your own copywriting magic by attending this eye-opening seminar.
WORKSHOP AGENDA
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Day one: 9:00 a.m. – 4:00 p.m.
Get ready to write blockbuster copy
What makes a great copywriter?
Key questions to answer before you reach for the mouse
Why copy works—3 critical characteristics
How to conduct valuable research without leaving your desk
The quickest way to get over writer´s block
Planning—how it can cut writing time in half
The creative brief, a prerequisite to solid copy—how to create your own if no one else does
How to achieve new, breakthrough ideas—5 basic steps
Jump-start your success by mapping out a winning strategy
How to identify the Unique Selling Proposition—and what to do if your product or service lacks one
Why benefits are the Holy Grail of successful copy—how to pinpoint the strongest ones
How to put yourself in the customer´s shoes to multiply readership and sales
7 things to find out about your audience—and how to shape your copy to these needs
What motivates people to buy—the top emotional triggers and how to build them into your copy
Capitalize on every sales opportunity in the writing process
Have you tried the proven, age-old formula for writing powerful copy? Now´s the time!
A handy checklist that´ll tell you for sure if your copy is "finished"
How to use good criticism to improve copy—and respond to bad criticism without defensiveness
Specifics and facts, your greatest allies—how to stuff them into copy
Strategies for establishing customer trust in seconds
Day two: 9:00 a.m. – 4:00 p.m.
Apply the building blocks of effective copy to transform your results
The absolute best words to use in headlines—bar none!
Practical advice for simplifying the process of writing tag lines
8 proven headline formats—start using them today
How great copywriters instinctively make headlines work with visuals
How opening with a strong lead-in sentence doubles your chance of success
Specifics every guarantee must include—they´ll bring dollars in the door
The real job of a subhead—are yours working?
Writing a caption? Don´t make this all-too-common mistake
Get grammar, punctuation and mechanics right all the way to the bank
Struggling with sexist language? Use these gender-neutral options instead
People want to be told what to do—the importance of strong and active language
Funny won´t make money ... unless you follow these guidelines for using humor
Kick out those extra words, run-on sentences, redundancies and other clutter—good copy is fat-free!
How grammar for copywriters is different—a few simple rules to follow
Liven up your message with ellipses, commas and other dramatic punctuation
Hard-working transition words that´ll improve copy flow
Bullets—your weapon in the fight against wishy-washy copy
How to transform technical writing from ho-hum to I-can´t-wait-to-read-this
Master power writing tips that´ll put customers in the palm of your hand
How to collect and use customer testimonials to reinforce credibility
Why failing to get readers emotionally involved with copy is a big, big mistake
Using colorful words to create desire
Is it okay to stretch the truth if it gets people to buy?
Pointers for adding visual surprise with call-outs, sidebars and bursts
How to find more and more places to interject "you" into your writing
Easy ways to add drama to copy
How to capitalize, underline and italicize to force readers to read what you want them to
How to make your offer far more appealing
Is your copy working? How to test it and find out
US/Canada:
1-800-867-4340
United Kingdom:
0800 968254
Australia:
1 800 145 233
New Zealand:
0800 447 299
or e-mail us at:
onsite@skillpath.net
1-800-867-4340
United Kingdom:
0800 968254
Australia:
1 800 145 233
New Zealand:
0800 447 299
or e-mail us at:
onsite@skillpath.net
